How We Work
What is it like to work with RKS Marketing
& Web Design?
Our 12+ years spent developing websites
and 30+ years of experience in the computer industry
have taught us one basic fact: people who need websites
in their businesses and organizations do not have, nor
should they be expected to have, the knowledge necessary
to develop their own site. They should know how to hire
a good web developer to bring their site to life with
the information and content that their customers need.
We offer a free analysis of your website
needs, and this initial meeting is one of the most important
things we can offer you. It is not easy for most business
people to decide what kind of site you need, which pages
you should include, how they should be presented to
best satisfy your prospective new customers, what kind
of design and navigation would work best, how it should
be organized, etc., etc., etc. Our initial meeting normally
makes things a lot clearer and give you a solid basis
for making decisions.
Some businesses need a fairly simple
site, and others will need a more complicated website
that can be user-updatable. Part of our analysis will
help you determine what your company actually needs,
how it can best be presented, and how it should be promoted.
After our first meeting we will normally
prepare a professional quote for you, outlining exactly
what you can expect us to do, how many pages your site
will have, and what those pages will consist of. We
outline time lines (i.e. an initial design for you to
inspect within X days), deposit requirements, and much
Items such as email boxes, hosting
(quarterly or annually, or self-hosted) are addressed,
as well as methods of payment we accept. We put it in
writing so that there will be no mis-understandings
when we undertake your project.
We also pride outselves in the ability
to explain your website in simple terms so that there
is a clear understanding of all aspects of your site
creation. We avoid "tech talk" whenever possible.
Our websites are also created from a business orientation,
and not just technical aspects that might seem trendy
or cool but whose usage may actually be detrimental
to your site.
• Your website will promote
a positive image of your company, and significantly
increase new prospects
• Logo and other branding products
to improve your image to customers, prospects, and
employees. This can often allow you to increase prices
and profits due to perceptions of higher quality.
• Increased business growth
PRIMARY VALUES & PRINCIPLES
The founder of our company has a Masters
in Business, which is unusual among most website design
companies. Most website companies are created by people
who like the internet and are experienced in how to
do things, like flash headers, animated cartoons, and
cutting edge designs. All of these items can make your
website fun, but they should never be used if they slow
down the download time and make your customer leave
before they can see your home page. Here the bells and
whistles of web design actually hurt you.
We help you analyze what is critical
for your website, such as identifying who your customers
are, and how will they actually search for your site.
Many business owners think they know which phrases their
customers will use in looking for their business (critical
for the best Search Engine Optimization) and are frequently
surprised when they discover their choices of phrases
may come in dead last.
Our business background, coupled with
experienced designers, comes up with a unique website
that proves to be remarkably effective – in short,
a website that will work for your company. And we bring
that knowledge to your website so that you don’t
We also guarantee that your website
will be what you want, starting from the very first
design. You tell us what you want, and we present an
initial design. Changes will tweak the design until
you are happy with it, and then the subsequent pages
will be done. When the site is finished, your final
approval will lead to your website going live on the
One of our basic principles is this:
once you are our customer, we want you to be a customer
for life. Some of our current customers have been with
us since we first opened our doors, and have had us
do several re-designs.
The finalization of your website does
not have to be the end of our business relationship.
Many customers find they require additional pages, more
email boxes, more online forms, etc when their initial
site is done. RKS Marketing & Web Design can help
you after the initial site is finished. Just in case
you think this is unusual, many of our clients tell
us they have gone back to their web developer for changes
only to find they are no longer in business. Web Design
Companies do seem to disappear frequently, and that
is why it is important to go with a business orientated
company that has been in business for years. Many developers
like to “play” with web design until they
go and get a real job. Our real job is web development
Another basic principle is the customer
is always right – or almost always. We have had
to turn business away in the past because a business
owner wanted all of the bells and whistles, but we knew
that it would slow the download time for his website
to the point where no new customer would wait around
for it to finish downloading. We couldn’t see
him paying us to create a website that would ultimately
irritate his potential clients to leaving the site.
RKS Marketing & Web Design brings
a package deal to our clients – years of experience
in determining what makes a web site work for our clients,
and how to develop that website to fit their needs.
Some clients don’t have even a basic clue of what
they need in a website, and that is why we interview
your for the particulars of your business, so that we
can determine what your individual needs are. Then the
analysis and quote let you know what it will cost.
This is our basic approach to business,
and we stand behind every aspect of your site.
We also realize that your website of
today may not be ideal years from now. Our re-design
services enable you to keep up with both your current
needs and your needs in the future.
Our company also realizes that not
every website needs the same things. Some of our sites
are just three pages long, and others are hundreds of
pages long and cost over $100,000. We specialize in
small to medium businesses, and guarantee that the finished
product we deliver to you will work.
WHAT MAKES US UNIQUE
Unlike other web design companies,
we focus on ALL of the critical areas necessary to create
a Highly Effective Website:
- Design – attractive and appropriate
for your business
- Navigation – easy to use and
understand (critical for new customers)
- Content – designed to achieve
your Most Wanted Result to convert visitors to customers
- Technology – appropriate to
achieve desired results, not overdone
- Search Engine Marketing –
provide high traffic levels visiting your site
- Customer Focus – designed
to meet visitor needs
The unusual combination of business
background and website design is what makes our company
successful. Please contact us today to find out how
we can help your business or organization grow into
the one you dream about.