Search Engine Optimization and Marketing (SEO & SEM)
Search engine marketing can drive many qualified prospects to your website

Most people realize these days that a well designed website is only part of what they need to grow their business. If that website is not found by potential new customers when they search for a company like yours, then what's the point? That's why RKS Marketing puts a lot of time and effort into Search Engine Marketing for our website customers. We specialize in optimizing websites for both local companies and nationwide concernsl. The process is quite different. We have been extremely successful with this process, as our customers will attest. Don't forget to read "Search Engine Optimization" in our Articles section.

"Search Engine Marketing" (SEM) and "Search Engine Optimization" (SEO) may not be familiar phrases to you, so we'll try to explain more fully. Most companies who are looking for a company or organization like yours will use one of the major Search Engines: Google, Yahoo, AOL Search, MSN's Live Search, or Ask Jeeves. There are a variety of other search engines, but the great majority of searches are done through these top few. Generally people review search results and decide which websites to visit. They may visit only the first few or they may spend the time to view several sites they find in the first few pages of results. So, if your site is not found among the top results, you probably won't have a chance for that business. That's why Search Engine Marketing and Optimization are important.

Optimizing Your Site for Top Search Engine Results

So just what can be done to generate more website traffic from search engines? Quite a lot, it turns out, and the first areas we concentrate on (as a minimum) are:

1. We research the best and most important "keywords" and keyword phrases that people use to search for a site like yours. This is different for each industry, profession, or market, and involves accessing one or more databases to determine which phrases are used most frequently and most appropriately for a website such as yours. In some cases, such as for very large markets with large numbers of competing sites, we may target less common but more strategic search terms for better overall results.

2. We prioritize these keywords and phrases so that your site can be positioned for the best possible search engine results.

3. We optimize your home page (and/or other pages in your site) in a variety of ways, using the prioritized keywords list for your site. This includes proper preparation of "meta tags" and other html as well as the specific content for your site.

4. Once all of the above is complete we will submit your site to the major search engines and directories along with a specific XML documents that tells each of the major search engines all the details about your site to insure that all pages are included, which pages are most important, how often they should be re-indexed, and more. This is a critical process that is often overlooked.

We work with you through this process to insure that your site is properly prepared before we submit it to the major search engines and directories. Web sites, like the organizations they represent, are very individualistic, with different needs and characteristics from one to the next. As a result, we'll recommend an approach that fits your site and your priorities. In some cases re-structuring of your website may be appropriate and/or the creation of specific web pages for better overall results.

We have the tools and expertise to build you a professional website and we also have the know-how to drive traffic to your site. The result is a website that brings you more traffic, more appropriate visitors, and many new prospective customers.

If you would like to discuss your needs, simply email us or give us a call toll-free at 800-267-1278 for a free initial consultation.