Web Design & Website Development

Building a website can and should be a very effective and productive way to attract new customers, if (and only if) it's done correctly (see our sample website designs). Design is critical to provide the professional image your customers expect. Without professional design, navigation, and organization, a website will not represent you properly and visitors to your site will not take the time to see what you have to offer.

Similarly, without highly effective Search Engine Optimization, websites easily get lost in the blizzard of competing sites, never to be seen. As a result, it is more critical today than ever to insure that your site is well designed with compelling marketing content and effective SEO to insure high traffic by targeted prospects. We can insure that your site is found by prospective new customers, whether you're located in Pleasanton, Livermore, Dublin, San Ramon, Danville, Walnut Creek, Concord, San Leandro, Castro Valley, Pleasant Hill, Hayward, Fremont, Tri-Valley, or the surrounding East Bay area, or elsewhere in the San Francisco Bay Area of Northern California.

We create websites from the visitor's point of view

Creating websites from the visitor's point of view is critical. It insures that information your potential new clients are looking for is easily available, and that's the key to convincing your website visitors to take that "most desired action" to contact you, for example, perhaps the most common website objective. Websites are essentially passive marketing tools, which means that you have to anticipate what your visitors want, what they're looking for, and how they want to find it. If your site is well designed to accomodates these needs your visitors are far more likely to give you a call or send you an email and eventually to become a customer, patient, or client.

Planning is the necessary first step to a Highly Productive Website

For any business website to be effective and productive it must be well planned. This means deciding on solid and realistic objectives for the site, especially the "most desired action" you want your site visitors to take, such as filling out a contact form or purchasing your products. It also means clearly defining your Target Audience and then using what you know about them, what they need and want, and therefor what they're looking for to design your website to satisfy them and to earn their trust. We understand this planning process thoroughly and can help you to properly plan your Highly Productive Website and assure its success.

The secret of a Highly Productive Website is a professional job in each critical area

Falling down in just one of these critical areas can doom your site to mediocrity. The secret to high returns and effective results from a website is to do each of these things well:

1. Quality Web Design to present a Professional Image
2. Technical Competence to create your website in the correct way, using technology appropriately and effectively.
3. Content to address your visitors' needs
   • Good Usability, including efficient organization and navigation
   • Appropriate Use of Technology to achieve site objectives and to avoid alienation or annoyance
   • Marketing Approach to insure that your website Visitors become Customers; this is often called "conversion", maximizing the percentage of visitors who actually contact you to become customers
4. Productive Search Engine Optimization to insure High Volume Targeted Traffic
5. Maintenance and Personalized Support - we work hard to keep our clients informed with Clear and Timely Communications and ongoing help with enhancements and modifications to your site.

If you prefer, we can do it all for you

• In many cases we can create all or most of your website for you after a brief phone interview, including effective content writing and image selection
• Or you can optionally provide us with all, or as much information and/or photos as you wish

Our websites bring you new Prospects. They simply work and work well.

Our customers get great results from the websites we create for them. In fact, some have told us that their RKS Marketing website is the best thing they've ever done to grow their business or organization. That's because we build and market websites correctly. We can create a highly effective professional web site for you.

Give us a call and we can get started. Or, if you're not ready yet, we'll do our best to answer any questions you may have.

If you would like to discuss your needs, simply email us or give us a at one of the numbers listed below for a free initial consultation.

For further information, click one of the links below: